Survey Graphs

 Survey

Double Page Spread Analysis

Double Page Spread analysis

Contents Analysis

Contents Analysis

Cover Analysis

Generally on these covers I like the colour schemes of the first two as well as the general content featured on the cover due to my own personal music taste. Over all I prefer the design and layout of the cover for Metal Hammer but feel that it may be too complex to create something in similar design of my own. I also prefer the fonts of the first two as I find them more aesthetically pleasing and interesting unlike that of NME.

Typical Props/Items in Metal Magazines

• Guitars
• Swords
• Microphones
• Amps & stacks
• Mic stands
• Axes
• Knives
• Guns
• Other assorted weapons
• Cigarettes

Many of these seem to be placed/used in order to convey a typically angry attitude in reflection of the general feel of Metal music. There also appears to be a heavy use of make up on the people appearing on certain issues of the magazines. It is usually specific/unique to the artist(s), however it also aids the attitude the image gives off.

Magazine reader profiling

 

Kerrang!'s readers are typically aged 15-24 (median of 19) with 60% being male and %40 being female. They are described as "sharp, intelligent and rejoice in their individuality". They typical of modern youth - media savvy, marketing-averse and have a particular fondness of computer games. On average they buy 31albums a year. The brands that make effort to communicate with them in their own language are rewarded with enormous loyalty.

Metal Hammer's audience has a median age of 22 with 64% being male and 36% being female. 45% of their audience play guitar and 46% are involved in playing music in one way or another (many play for pleasure at home, showing they are a laid back audience). They target people who are generally interested in metal and it's many subgenres. Advertising is effective in this magazine as readers buy 59% of product advertised. On average readers have purchased metal hammer mags between 1 and 3 years.

NME mainly targets men of age 17-30. 73% of their total readers are male and the average age of an NME reader is 25. NME readers typically feel that music is an important part of their lives with 80% saying this. 78% of readers are either in fulltime work, part time work or full education. Half of their readers have been reading for at least 3 years.

Rolling Stone's median reader age is 34 with the majority of their readers being male (60%). They target 18-46 year olds of Caucasian ethnicity. 98% of their readers are either employed or have a professional/managerial line of work and just over half (56%) own their own home.